GAM Shot - User Guide

GAM Shot is a reporting dashboard that provides a fast, highly visual way to view and generate reports for your Google Ad Manager (GAM) advertising campaigns. It is designed to make campaign tracking and client reporting as seamless as possible.

1. Where the Data Comes From (Data Source)

• Google Ad Manager Sync: The dashboard securely connects directly to your Google Ad Manager (GAM) account. It pulls in Orders, Line Items, Creatives, and Delivery Statistics (Impressions, Clicks).
• Background Updates: The data you see is automatically synced in the background. To keep the dashboard lightning fast, data is stored in a local database. The server's background schedule (Cron Job) is executed every hour, so there might be a slight delay of up to one hour between what is currently live in GAM and what you see in the dashboard.
• Why it's Built This Way: Because the data is synced locally, navigating between reports and searching for campaigns is instant, without having to wait for GAM to load every time you click.

2. The Main Dashboard

When you open the application, you land on the Main Dashboard. This is your command center for finding and reviewing campaigns.

Expanding rows

When viewing an Order on the dashboard, you have two special buttons to expand the row and see more data without leaving the page:

• Show Line Items: Expands the Order to display a list of all its individual line items and their specific delivery statistics.

  

• Show Creatives: Expands the Order to display a gallery of all the actual ad creatives running inside that campaign.

  

Searching and Filtering

• Status Filter: Easily toggle between campaign states like DELIVERING, READY, PAUSED, or COMPLETED.
• Salesperson Filter: Use the dropdown to filter the list and only see campaigns assigned to a specific salesperson.
• Trafficker Filter: Use the dropdown to filter the list and only see campaigns assigned to a specific trafficker.
• Date Filter: Filter the campaigns based on when they started.
• Search bar: You can search for specific Order IDs, Line Item IDs, PO Numbers, Advertiser names, or campaign names to instantly find what you're looking for.

Quick Actions

On the right side of every row, you'll find quick action buttons that let you jump directly to what you need:

• Order Buttons:
  • Open in GAM: Opens this Order directly in your Google Ad Manager account.
  • Order Report: Instantly generates a full performance report for this Order.
• Line Item Buttons:
  • Open in GAM: Opens this specific Line Item directly in GAM.
  • Line Item Report: Generates a performance report focused solely on this Line Item.
• Creative Buttons:
  • Preview: Opens a visual preview of the ad creative.

3. Line Item Details View

Clicking on a specific Line Item from the dashboard opens its detailed view. This page is designed for internal campaign review.

• Performance Overview: See the start/end dates, total impressions delivered versus the goal, total clicks, and the Click-Through Rate (CTR).
• Creative Previews: See exactly what ads are currently running for this campaign. The system automatically attempts to fetch static image previews or load the actual interactive HTML5 banner previews.
• Quick Reporting: From this page, you can click "Generate Report" at the top to instantly build a clean, client-facing document.

4. Reports

GAM Shot allows you to generate professional, clean reports that are specifically optimized to be printed or saved as PDFs to send to your clients.

What the Reports Contain

When you generate a report, the application builds a comprehensive, easy-to-read document that includes:

• Executive Summary: A top-level view of the entire campaign's performance (Total Impressions, Total Clicks, Average CTR).
• Campaign Pacing: Visual indicators showing if the campaign is on track to hit its impression goals before the end date.
• Line Item Breakdown: A detailed table listing every active line item in the campaign, along with their individual delivery statistics.
• Creative Proofs: A visual gallery of all the actual advertisements (banners/images) that ran during the campaign, making it easy for the client to see their active assets alongside performance data.

Order Reports vs. Line Item Reports

• Order Reports: Groups all of the line items that belong to a single Order into one large report. This is best for showing a client the performance of their entire overarching campaign.
• Line Item Reports: Focuses exclusively on the statistics and creatives of one specific line item (useful if a client only wants data on a single ad placement).

How to Save/Print a Report

1. Open the report.
2. Press Ctrl + P (Windows) or Cmd + P (Mac) to open your browser's Print Dialog.
3. Change the Destination to "Save as PDF".

Note: Ensure "Background graphics" is enabled in your print settings so the charts and colors appear correctly.

A Note on Animated/Interactive Creatives

If a campaign is using an interactive HTML5 animation (Template Creative), it fundamentally cannot be printed onto a static piece of paper or PDF.
When you print the report, the system will automatically hide the broken animation and gracefully display a clean "Interactive Creative" or "Animated Template" placeholder box instead, so your client reports always look professional.